The date is considered lucky and it was chosen by many couples to get married and by gambling lovers to try out their luck. Many companies, from wedding companies to casinos, obtained on this day the highest revenue of the year.

According to historians, the idea that claims that there are lucky numbers goes back to the ancient Greeks, but it’s not very clear why number seven has a special connotation in the occidental culture.

In Las Vegas the day was awaited anxiously, because in addition to the thousands of weddings to be celebrated, there were tons of gamblers feeling that it would be their lucky day. After all, three sevens are needed to have Blackjack and some slot machines have a special prize for the triple seven.

Travel agencies, airlines, car renters and other tourist services had filled their vacancies for trips to Las Vegas. In a small chapel of Las Flores, that usually has 50 wedding per day, there were 110 on this date, starting at 6.30 in the morning and going until 23.59 at night.

Wedding organizers, bar tenders and Blackjack croupiers had a day off after the midnight of this particular day, but not for long, since there’s another particular day coming for Asian cultures, August 8th 2008, the triple eight.